MARKETING PAGE 3

	Title: Long Short Market Dynamics Long/Short Market Dynamics: Trading Strategies for Today's Markets (Wiley Trading) by Clive M. Corcoran
	Title: Marketing Champions Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their compan...
	Title: Marketing Library and Information Services Nice,important book for all of you guys
	Title: Marketing Unwrapped The case for each role is argued well and supported by a range of well-researched figures and examples, before giving sound advice on how to execute the role. The chapters on the media marketer and metrics marketer are particularly good. Key skills and competencies are laid out...
	Title: Out of the Box Marketing: How to Build a Super-Profitable Business How to skyrocket your profits–this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’...
	Title: Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you...
	Title: Sales Superstar Written by one of the world’s best-known speakers - over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs - Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-...
	Title: Secrets of the eBay Millionaires Secrets to high-volume, high-profit sales from the most successful sellers on eBay. Secrets of the eBay Millionaires reveals the inside stories behind eBay’s most successful sellers—including those in the Professional eBay Seller’s Association, who togeth...
	Title: Sell Your Home Faster with Feng Shui: Ancient Wisdom to Expedite the Sale of Real Estate This practical, well-organized guide shows homeowners, real estate agents, and others how to use the ancient Chinese art of placement without undertaking an exhausting course of study or subscribing to a belief system. When potential buyers walk into a home that has good feng shui, they feel a se...
	Title: Sports Marketing and the Psychology of Marketing Communication Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. ...
	Title: Strategic Marketing: In the Customer Driven Organization Provides a short and concise look at the field. * Presents information that will have an international appeal.
	Title: Successful Customer Relationship Marketing As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develo...
	Title: Successful Customer Relationship Marketing As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develo...
	Title: The 10 Essentials of Forex Trading Trading the Forex Market can be exciting, adventurous, and financially rewarding. It can also be disastrous for those who are unprepared for its rhythms and movements. Now, Jared F. Martinez, one of the foremost experts in currency trading, draws upon his vast knowledge and experience to deliv...
	Title: The Advanced Dictionary of Marketing: Putting Theory to Use This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional mark...