Successful Customer Relationship Marketing

Detail information of 'Successful Customer Relationship Marketing'
	Title: Successful Customer Relationship Marketing Author: Regis Mckenna Publisher: Kogan Page Business Books Category: Business Studies Subject: Marketing Viewed: 38 Posted: Saturday, October-11-2008, 06:01:18 PM Post by: (Hasan Rudro)
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences.This new book takes and indepth look at what companies all over the world are doing to achieve this and shows what tools and techniques are actually bringing results. It is divided into four parts: Part 1: Customer knowledge: how companies interpret and make use of customer data. Part 2: Strategy and technology: how e-business thinking and new technologies are used for managing customers. Part 3: Implementation: considers how to translate theory and technology into improved (global) customer management. Part 4: Sector studies. Download Link/s: http://www.filefactory.com/file/fd94f2/n/Successful_Customer_Relationship_Marketing_zip OR http://depositfiles.com/en/files/8672528